Home Buyer Visits Made In The Past Day At REMAX.com: 32,599 ...That's More Than Any Other Real Estate Brand
 

RE/MAX Dominates Television In 2009

By Deborah Ball, RE/MAX Times Associate Editor

 

While some competitors are limiting - or even discontinuing - national television advertising, RE/MAX has a campaign that's alive and well.

In fact, three new RE/MAX TV ads reflecting the opportunities consumers have in today's market will debut in February, says David Rea, RE/MAX International Executive Creative Director.

Realogy Corp. subsidiary Century 21 announced this week that it will stop running its national television spots amid current economical woes, according to Inman News.

Century 21 says it is shifting focus from TV to online advertising due to changing consumer patterns, but acknowledges that the company's shrinking budget as a result of the housing downturn played a role in the decision.

For its part, RE/MAX plans to continue promoting the brand and the Associates behind it.

"The economy has led a lot of our competitors to cut back on services to their franchisees and agents, but RE/MAX believes its Affiliates need all the support they can get in times like these," Rea says. "That's why we'll continue our industry-leading TV and radio advertising, as well as our ever-growing presence on the Internet.

"RE/MAX agents don't have to choose between media; they'll continue to get both. The president of C21 says it himself: 'The main benefit of TV advertising is name recognition.' As RE/MAX TV advertising has increased, so has our name recognition - and we've become the undisputed leader."

Download this graph to see the most recent RE/MAX Share of Voice data in national TV advertising.

RE/MAX has led in national TV share of voice for the past seven years, Rea adds. He also notes that the television campaign helps drive traffic to remax.com, which drives more leads to RE/MAX agents and offices through LeadStreet.

"We get more hits to the Web site when we're running TV commercials," Rea says. "Consumers spend more time watching TV (followed by radio and the Internet) than any other medium. Our media mix reflects consumer consumption. RE/MAX out-delivers other top brands on a regional basis, too, with more locally placed media than any of our competitors."

Visit the RE/MAX Times Online every week to read new feature articles, top-producer profiles, stories about valuable resources and more.

 


Do You Like What You See?
I would love to show you more! Enter your name and email below and you will safely and confidentially contacted.
Name
Email
Phone
 
Audio Version Reload Image
Enter Characters Image Shown Above
Comments:


 


Justin Brown
 Broker/Owner
 321.752.5858
Cell: 321.863.7653
 Office Website
AgentCareCenter
Contact Me
Blog

View Justin's Facebook Profile

MELBOURNE OFFICE
All Inquiries are Kept Strictly Confidential

Steve Romano
 Broker/Owner
 321.799-0071
Cell: 321.432.0342
 Office Website
AgentCareCenter
Contact Me
Blog

View Steve's Facebook Profile

COCOA BEACH OFFICE
All Inquiries are Kept Strictly Confidential

Heather Holliday
 Sales Manager
 321.752.5858x29
Cell: 321.704.4018
 Office Website
AgentCareCenter
Contact Me
Blog

View Heather's Facebook Profile

MELBOURNE OFFICE
All Inquiries are Kept Strictly Confidential



   

Copyright 2010 RE/MAX ELITE, Each office independently owned and operated

38 Suntree Place Melbourne, Florida 32940

Phone 321.752.5858 :: Email JustinBrown@remax.net

Broker Login | Sitemap